SV EXPERIENCE

AN IMMERSIVE EXPERIENCE FOR SAUDI AIRLINES

Employing a balance of Physical and Interactive Experiences to design a local museum for aviation in Saudi Arabia reflects the past present and future

  • THE EXPERIENCE

As the first airline operating in the Kingdom, Saudia has been an integral part of all generations. A perfect mix and balance of Physical and Interactive Experiences were developed to deliver a museum experience that engaged stakeholders and took them on a journey to explore the innovation and achievements of Saudi Airlines.Midwam has created an emotional connection between Saudi Airlines and its loyal and potential customers.

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