MDL Beast Festival
Celebrating the universal power of music
Creating and empowering the first record-breaking music festival of its kind in the region with 5 Districts that offer retail thanks to a human centric approach to the festival – featuring a global and local music line-up with and international art performances
- 5+ INTERACTIVE EXPERIENCES
- 10+ ART SHOWS
- 3 DAYS FESTIVAL PROGRAM
Full design and delivery of a record breaking musical festival experience that took the region by storm
A music festival in which you are the main protagonist
Midwam approached the design and execution from a human-centric and experiential angle
Provides experience design services to produce multiple event districts allowing the festival-goers to enjoy the most immersive experiences in arts, culture, and food in one single venue
Beyond music: the festival brand will be immersive and offer holistic cultural experience: in arts performances, dining, local retail and technology
400,000 ATTENDEES
5 DISTRICTS
Celebrating the power of the universal language of music and employing it to open the doors locally and internationally
MDL Beast was designed to become the biggest and first festival of its kind in the Kingdom of Saudi Arabia
The festival covered attendance over 400,000+ in 3 days and has broken the Guinness World Record for the highest stage to date globally
The festival has made a historical mark, enabling the emergence of a significant subculture of local music talents and the development of a new platform to facilitate the continuing musical dialogue between its local talent and the rest of the world.
Local Saudi music talents has shared a stage with global EDM talents for the first time, fusing global sounds with Saudi beat to create a world-class festival experience for music fans across the globe
BEHIND THE SCENES
- 5+ Interactive experiences
- 10+ Art Shows
- 3 days Festival program
